Chat Bots Have Marketers Talking, and It’s Not Why You Think

Not all bots are created equal, and marketers must carefully consider both the strengths and hurdles of bot technology before embracing it with open arms.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Over the past few months, there has been a media swarm around chat bots. Some wonder if the simulated computer software programs (most recently popularized within messaging applications like Facebook Messenger) will replace humans in a variety of jobs, while others speculate about just how helpful the technology really is to businesses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...