Chat Bots Have Marketers Talking, and It’s Not Why You Think

Not all bots are created equal, and marketers must carefully consider both the strengths and hurdles of bot technology before embracing it with open arms.

Over the past few months, there has been a media swarm around chat bots. Some wonder if the simulated computer software programs (most recently popularized within messaging applications like Facebook Messenger) will replace humans in a variety of jobs, while others speculate about just how helpful the technology really is to businesses. It seems that virtually everyone is talking about bots, including marketers.