Why B2B Advertisers Need Facebook

Most B2B advertisers will look at LinkedIn first, but guess what? For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate.

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix.