Samsung's Creative Chief Explains Why VR Is the 'Next Frontier of Storytelling'

And how to advertise it

From opening a cool experiential space in New York's trendy Meatpacking District to bringing virtual reality to the masses, Samsung is determined to connect consumers to the latest technology. As the electronics maker's chief creative officer, Jesse Coulter oversees marketing strategy and ad campaigns in North America. Here, he talks with Adweek about his first year on the job, the difference in working on the agency and brand sides, and why Samsung is betting big on VR.