Samsung Galaxy S9 Revealed: AR Emojis, Better Bixby and a $720 Price Tag

The S9 hopes to 'reenvision the camera'

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BARCELONA, Spain—At last spring’s Samsung Galaxy S8 event in New York, Samsung unveiled its latest smartphone along with a new campaign for its “Do What You Can’t” theme. The idea behind the tagline was that the phone—despite all of its new features—is less of a magical tool and more of something that empowers people to become more creative in their own lives.

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