Strong Start for Instagram Ads in Early Going (Report)
Salesforce analyzed the Instagram ad performance of 12 of its clients and found that the Facebook-owned photo- and video-sharing network fared better than its parent.
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Salesforce analyzed the Instagram ad performance of 12 of its clients and found that the Facebook-owned photo- and video-sharing network fared better than its parent, albeit with a far smaller user base.
Salesforce revealed the following key findings in a blog post:
- The overall click-through rate on its clients’ Instagram ads over the past month was 1.5 percent, versus Facebook’s first-quarter-2015 figure of 0.84 percent.
- Instagram’s global cost per thousand impressions was $6.29, about 90 percent higher than Facebook’s first-quarter CPMs.
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