SAFETY CHECK: Facebook Tool Simplifies Users’ Communication During Disasters, Crisis Situations

Facebook often comes into play during natural disasters or other crisis situations as a means for users to check on friends and loved ones, or alert them that they are safe. The social network introduced a tool Thursday to simplify the process, Safety Check.

SafetyCheck650Facebook often comes into play during natural disasters or other crisis situations as a means for users to check on friends and loved ones, or alert them that they are safe. The social network introduced a tool Thursday to simplify the process, Safety Check.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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