Ad Tech

Rubicon Project's President Is Among Several Executives Leaving the Company

Greg Raifman is part of the exodus

Rubicon Project intends to roll out a new tool to help publishers better manage header bidding YouTube: Robert Cooper
By Marty Swant

February 22, 2017

The president of Rubicon Project and several other key executives are leaving the ad-tech company as it aims to further narrow its business.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
Related Articles

Performance Marketing

Google Expands Its Exchange Bidding Program to Include More Than 100 Publishers

By Marty Swant

Performance Marketing

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser

By Marty Swant

Performance Marketing

This Ad-Tech Startup Wants to Make App Install Campaigns Less Tedious

By Marty Swant

Performance Marketing

Facebook Will Let Brands Integrate Messenger With Their Websites

By Marty Swant

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


How to Use Video at Every Stage of the Customer Journey


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Connected TV Enables Effective Audience-First Advertising

You Might Like


What Does the Ideal Retail Media Network Look Like?

By Joe Doran


The Renaissance of Contextual Targeting

By Oracle Advertising


5 Ways Brands Can Better Connect With Gen Z

By Max Pinas, Executive Creative Director, Dept


The Metaverse Explained

By Dept