Post-Merger, Rubicon Project and Telaria Rebrand as Magnite

New branding unveiled three months after official union

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Rubicon Project has rebranded as Magnite, as the sell-side ad-tech company aims to convince investors that it is more than the sum of its parts after its merger with Telaria.

Rubicon Project had previously been associated with display ad inventory, while Telaria (arguably the smaller of the pair) specialized in connected TV, with the merged entity aiming to position itself as an omnichannel SSP.

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