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Harvey Weinstein is turning movie-making into matchmaking with a marketing campaign on Spotify to promote the summer romance flick Begin Again.
The Weinstein Co. created a digital hub that connects to the music service, which is being called a “Tinder for Music.” Spotify users hit the “connect” button to find other Spotify users with similar musical tastes.
Mark Ruffalo, Keira Knightley, Hailee Steinfeld and Adam Levine star in the summer romance.
The Spotify subscription music service lets people collect digital albums and follow each other.