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When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA things you type in when trying proving you're not a robot, says robots account for a significant amount of Web traffic.
Based on a 20-month study, Solve Media found that a projected 10 percent of all online traffic isn’t human. Between January 2011 and August 2012, the company observed 100 million unique visitors a month across 5,000 publishers and found that one out of every ten users wasn’t a user at all, but a bot.