Rethink Your Product Placements: More Women Are Heading to the Movies
The big movies of 2015 so far attracted many more women than men.
Movie-going, particularly around the warmer months when the big popcorn movies are released, is usually very much a guy thing. But that seems to be changing. The audience for three of the big movies released so far this year — Insurgent, Fifty Shades of Grey and Cinderella — were predominately women, each 60 percent or more female.
On the flip side, movies that one would expect might be geared more towards men — The Gunman (with Sean Penn), Hot Tub Time Machine 2 and Chappie, for instance — bombed.
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