3 Resource Allocation Questions to Ask for Better Returns
Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
These are obviously times of great uncertainty and change. Smart business people know that with change comes new opportunities. Somewhere, entrepreneurial spirits are already making bets and shifting strategies. There is another powerful axiom, however, which rarely gets enough airtime during times of change: In times of uncertainty, focus on what is certain. One certainty in business is that resources can always be better relocated to achieve better returns.
Unless you are one of the lucky businesses booming in these times, there will be budget cuts.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in