Resonate Social For Facebook Helps Advertisers Understand Users’ Motivations
Why do Facebook users make the decisions they make? Resonate wants to help advertisers find out, so the digital marketing outfit launched Resonate Social for Facebook.
Why do Facebook users make the decisions they make? Resonate wants to help advertisers find out, so the digital marketing outfit launched Resonate Social for Facebook.
Resonate Social for Facebook allows advertisers to target their inventory on the social network based on users’ motivations, and it provides them with data on the attributes of users who are reached by and engage with campaigns. The company said its goal is for brands, media agencies, cause marketers, and political campaigns to understand and act on Facebook users’ values, attitudes, and beliefs.
Resonate
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in