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As marketers and consumers alike have felt the effects of the pandemic over the past couple of months, there are ways to rise above the challenges of being compromised or shuttered as our country has sheltered in place to avoid COVID-19. There are two attributes of the human spirit that have helped societies rise above and thrive — despite the odds and tragic setbacks out of one’s individual control — resilience and reinvention.
Difficulties often force us to look at life from different angles, and quite often those angles reveal opportunities we wouldn’t face otherwise.