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In the final throes of the 2016 campaign, YouTube influencers are changing the way politicos now approach last-minute messaging.
In the hopes of coming across as more relatable for younger audiences, Congressional Leadership Fund, a Conservative Super PAC, has created its own YouTube spokesperson as the star of 11 ads across eight competitive congressional races. The series, "Real Talk with Ruth," aims to give viewers a break from the traditional attack-ad format used in the gritty game of politics.