Reports of Its Death Have Been Greatly Exaggerated
R. Thomas Umstead of Multichannel News files an expansive article on the impending death of HBO. To hear Umstead and Syracuse University professor of popular culture Robert Thompson tell it, the Not-TV cable powerhouse is “on the ropes” because of newly fierce competition from original programming at TNT and F/X and the looming demise of The Sopranos, “rendering its once unchallenged domination of cable scripted fare as fragile as Janice Soprano’s psyche.” Ouch on both fronts.
Of course, Umstead then trots out statistic after statistic to undercut his argument: overall subscribers have gone up and the channel continues to make billions of dollars for Time Warner.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in