Report: Mobile Social Gamers Are Younger Than Other Gamers

Flurry, a smartphone application analytics and monetization platform, recently released a study pertaining to social and traditional gamers. According to the study, the video gaming industry is currently transitioning; no longer are gamers between the traditional age range of 18-34. What has happened to the gaming industry over the years to make this transition, and how can we take advantage of this new direction?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Flurry, a smartphone application analytics and monetization platform, recently released a study pertaining to social and traditional gamers. According to the study, the video gaming industry is currently transitioning; no longer are gamers between the traditional age range of 18-34. What has happened to the gaming industry over the years to make this transition, and how can we take advantage of this new direction?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in