Report: Marketers Don't Seem to Understand What Consumers Want

Marketers need to pay more attention to their customer service and develop smart strategies to avoid falling into one of the many pitfalls that cause customers to lose trust.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Understanding the impact of your marketing is key to making wise investments in social media as many marketers still struggle to measure the ROI from social media. A report from eMarketer and CMO Council examines how misaligned marketers are with the expectations of consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in