Report: How Social Spam Distorts Data Insights

Marketers are constantly looking for new insights from social data, but social media accounts overrun with spam can result in "dirty data."

Social media is riddled with spam. Up-and-coming networks attract spam as they grow quickly, and older networks have to deal with ever more sophisticated bots. A new report from Networked Insights examines how spam and bots distort the insights brands try to gain from social media.