Report: Digital Coupons Outpace Printed Coupons by 10 to 1

Digital Coupons have now outpaced printed Newspaper based coupons by 10 to 1, according to a new coupon usage report by Coupons.com. The tremendous increase in the uptake of Digital Coupons has led to an increase in the use of coupons in 2009, a first ever such increase in over 19 years.

“For the first time in almost two decades the use of coupons increased in 2009, in part due to the growth of digital coupons as more consumers made them part of their shopping routine and more brands tapped them to engage with their consumers,” said Steven Boal, CEO of Coupons.com. “We expect the adoption of digital coupons will continue to accelerate in 2010 as consumers and brands alike increasingly adopt them, and as we continue to enable companies to engage with their consumers with coupons in innovative ways, including mobile and social media initiatives.”