Report: Brand Activity, Engagement Growing on Instagram

The increased activity on Instagram has been answered with an increase in engagement.

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Advertising on Instagram has become an effective and profitable strategy. Social media users are heavily engaged with brands, and brands are learning that Instagram is no longer an option, but a necessity.

A report from Simply Measured examines how brands are adopting Instagram, and shows just how much engagement they’ve achieved.

Simply Measured analyzed more than 2,500 posts and 80 million likes and comments from more than 138 followers of 90 brands in the Interbrand 100 during November of this year.

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Across all metrics, participation and engagement is up.

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