Reese’s teamed up with Neil Patrick Harris on It’s A LIVE, an interactive trick-or-treat house for Halloween.
Starting this week, fans can go to Harris’ Facebook or Instagram pages to vote on which elements would be the scariest to include in the house.
They can then return Oct. 24, when they can choose the path each of 32 specially selected guests experiences, in real-time, on Facebook Live.
Matador Content and Facebook Creative Shop also contributed to the development of It’s A LIVE.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in