Branding

What’s in a Name? A Lot. Here's How to Successfully Rebrand Your Business

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By Jessica Nable

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Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. A scandal is also a catalyst for a rebrand. For example, increased focus and sensitivity surrounding brands with controversial roots like Aunt Jemima and Uncle Ben’s have led to recent rebrand announcements.

Successful rebranding, regardless of the impetus, starts with a thoughtful assessment of why, what, how, when, and where.

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    Headshot of Jessica Nable

    Jessica Nable

    Jessica Nable's blog is focused on how companies can manage and improve their corporate reputation. With over 15 years of corporate, B2B, financial services, and technology communications experience, Nable is an experienced senior strategic communications consultant who helps organizations build deeper relationships with press, clients and prospects, current and prospective employees, and lawmakers. Reach her at jessica.nable@gmail.com and connect with her on LinkedIn. 

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