3 Tips for Mastering ‘In-the-Moment’ Offers
If today’s consumer could be summed up in one word, it might be “fickle.” In a world where it’s completely normal for a person to simultaneously “window shop” online, read product reviews on a smartphone and crowdsource opinions from friends on Twitter, brands are realizing the power—and necessity—of individualized, in-the-moment offers to help them rise above the din and truly set them apart.
A recent survey of 600 marketers and connected consumers revealed that 91 percent of consumers believe an “in-the-moment” offer from a brand could influence their purchase.”
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