No Dislike Button, But Facebook Begins Testing Reactions

Dislike button? No. Reactions? Yes. Facebook began testing an extension of its like button on iOS, Android and desktop in Ireland and Spain.


Dislike button? No. Reactions? Yes. Facebook began testing an extension of its like button on iOS, Android and desktop in Ireland and Spain.

In addition to the iconic thumbs-up like, Facebook users can respond to posts with love, yay, haha, wow, angry and sad. The feature will be available on posts from friends, posts from pages and News Feed ads.

Product manager Chris Tosswill explained the impact of Reactions on pages and ads in a Newsroom post:

We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook.

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