Data

How to Reach Your Customers at Home or at Work

Headshot of Ruth P. Stevens
By Ruth P. Stevens

Have you ever wished you knew more about your customers’ consumption habits? I have just learned about a new service from the San Antonio-based database marketing company, Stirista, that offers a way to link an individual’s consumer record with your corresponding business record. With StiristaLINK, you can enhance your business contacts with a personal email address, social media handles, home address, phone number, demographics and personal interests, vastly enhancing your understanding of your business contacts.

On the flip side, consumer marketers can use this capability to broaden the profile of their targets by providing additional insight — where they work, their titles, schools attended, past employers, their LinkedIn URL and perhaps even their work email address.

StiristaLINK’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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Headshot of Ruth P. Stevens

Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.

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