RBC Analyst Issues Note on Facebook's Threat to Google
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RBC Capital Markets analyst Ross Sandler issued a 15-page note analyzing the different reasons Facebook poses a threat to Google this morning.
Henry Blodget over at SAI has all the pertinent slides (as usual), and here are the highlights:
1) Sandler says by RBC projections Facebook could surpass Google in worldwide uniques by 2011-2012:
2) Sandler says Facebook is driving 19% of Google uniques, up from 9% a year ago. (Personally I’m a little confused by what exactly he means by “drive” here, because the data for all entry sources adds up to much more than 100% so I don’t think it’s accurate to call this pure referral traffic.