Data & Insights

Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021

It's growing after nearly a century of commercials thanks to digital

A new report from BIA/Kelsey predicts digital ad spending for local radio stations will increase. Getty Images

By Sami Main

March 28, 2017

Nearly a century after radio stations began accepting commercials, a new report says the medium now takes about 10 percent of all local ad revenue. And the fastest growing segment of radio isn’t over the air, but on digital platforms.

Sami Main
@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
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