Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021

It's growing after nearly a century of commercials thanks to digital

A new report from BIA/Kelsey predicts digital ad spending for local radio stations will increase. Getty Images

Nearly a century after radio stations began accepting commercials, a new report says the medium now takes about 10 percent of all local ad revenue. And the fastest growing segment of radio isn’t over the air, but on digital platforms.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.