Q&A with Salesforce’s Clara Shih, Author of “The Facebook Era”

In late 2007, we spoke with Clara Shih, then product line director for AppExchange at Salesforce, about Faceforce (now called Faceconnector), a SalesForce application that allows users to augment their traditional CRM data with information from Facebook which was created by Shih and Facebook counterpart Todd Perry in their spare time.