Q&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity

Discusses planning and programming levels of media

Laura Correnti, evp and managing director, media at Giant Spoon, is responsible for creating the vision and setting the guardrails for how the agency approaches the marketplace—from data strategy to positioning to how they think about content and creativity in relationship to media partnerships. She also has a killer podcast about the industry, Adlandia.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.