Q&A: Founder and CEO of Hint Water Talks Amazon and CPG Brands

Kara Goldin believes in doing what’s best for the customer

Kara Goldin, founder and CEO of Hint Inc. Hint

Take a walk around some of the biggest tech companies in the world, and you’ll notice one line of beverages in their fridges: Hint Water. Since the beverage company—which made an estimated $90 million in 2016 sales—was started by Kara Goldin in 2005, it’s expanded with a carbonated drink in 2011 and (for some reason) sunscreen in 2017.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.