As Friday’s deadline to comply with the European Union’s General Data Protection Regulation (GDPR) law fast approaches, tensions have flared between Google and the many publishers that rely on its advertising platforms.
Several media trade groups signed an open letter to the search giant last month, accusing it of exploiting its market dominance to muscle publishers into a raw deal. Specifically, Google wants to classify itself within the GDPR framework in such a way that would give it unilateral control over publisher data, while eschewing that label for many of its other services, like its web analytics product and attribution manager, publishers say.
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