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In a perfect world, we would have months to prepare for an event. We would have nicely organized lists, a smooth process, an effective team and no stress.
But, as most marketers know, this is not a perfect world. Sometimes, plans get derailed and communication breaks down. Sometimes, an opportunity for an event comes up at the last minute. And sometimes, we’re just plain too busy to think that far ahead.
If you’ve ever put on an event – last minute or not – you know that it is essential to get the word out among potential attendees, so that the conference halls aren’t empty on the day-of.