PubMatic Raises $45 Million With IPO, Acquisitions in Mind

Company positioning beyond SSP status

PubMatic raised $45 million in its latest funding round. The supply-side platform’s co-founder and CEO Rajeev Goel said the new investment “adds heft to the balance sheet” as the company eyes acquisitions in the mobile, video, data and brand control sectors that will build out its position in relation to competitors like Rubicon Project.