Publishers Are Seeing Traffic From More Than Just Facebook and Google

Flipboard and Pinterest are growing

Other traffic sources, like Flipboard and Pinterest, are growing for publishers. Getty Images, Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but’s latest traffic report has a few solutions and takeaways to that issue.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.