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For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly’s latest traffic report has a few solutions and takeaways to that issue.
Dubbed “The Authority Report,” Parse.ly’s traffic report analyzed 8 billion page views for 1 million articles in its network for the months of April and May 2018.