Performance Marketing

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Superior storytelling will win as 'tech mania' subsides

By Randall Rothenberg

February 8, 2015

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology.

Randall Rothenberg

Randall Rothenberg is CEO of Interactive Advertising Bureau.

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