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I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of his for years. Here, we talk about prospect experience marketing.
Having sold his call center business to a colleague, and started a new venture, McDade offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience.
Ruth P. Stevens: You’ve been involved in the lead generation world for a long time.