The Programmatic Revolution Will Be Televised

Turn among data ad tech firms pushing adoption


Ad tech firm Turn is about to gauge TV’s appetite and capacity for programmatic ad buying. The Silicon Valley company is testing, with its agency partner SQ1, commercial placements using the same technology it uses to serve video ads online.

“We’re taking the data-driven practices developed in the online world and applying them to TV,” Paul Alfieri, Turn’s svp of global marketing, told Adweek.

Turn works with thousands of brands and agencies on its data platform delivering ads to properties across desktop, social, mobile—and now TV.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in