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Professional Protocol: How Should We Communicate?

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By Chet Dalzell

For better or worse during the workday, email has supplanted telephone communication for “talking” one-to-one or one-to-group for many and most business communication. This is not a personal choice, it’s just how digital communications have evolved and, in practice, that seems to complement the protocols of “open office plans” and shared workplace settings where the only discernible noises most times during the day are keystrokes on a computer (and an occasional outburst of one or another).

I lament the erosion of talking and listening to live human voices.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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