Data Security

Privacy - More or Less

Headshot of Cyndie Shaffstall
By Cyndie Shaffstall

As marketers, we should be gravely concerned about the questions of privacy and the ethics surrounding collection and use of what many email recipients consider private information. Please bear with me as I continue my commentary on the topics.

The line between business and marketing email is often blurred, and what affects one nearly always affects the other. Not surprisingly, privacy—and the lack thereof—is of heightened concern to businesses and individuals alike these days. With new and frequent discoveries concerning alleged abuse by both government and private agencies, this shows no signs of diminishing.

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Headshot of Cyndie Shaffstall

Cyndie Shaffstall

Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.

Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.

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