Princess Cruises Is Using Sensor-Based Technology to Personalize Your Experience Onboard

Agency Mofilm will create the ad campaign

Creative agency Mofilm has been awarded the project work for the forthcoming ad campaign to promote Princess Cruises’ Ocean Medallion initiative, Adweek learned this weekend at South by Southwest in Austin, Texas. Omnicom-owned PHD, which has been Princess Cruises parent Carnival Corporation’s international media agency of record for almost a year, will handle media.