Social Commerce

Pre-Marketing Strategy: 8 Ways to Build Buzz Factor

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By Gary Hennerberg

Christmas is coming! Can you feel the buzz? Or more specifically, are you generating pre-season buzz now? If the Holiday season is your time to make hay, today I share eight ways to get the buzz going now, while it’s only August.

My professional life — and personal life — is consumed with the air of Christmas for about six months of every year. In my personal life, I’m a performer with a world-renowned choral organization, and I oversee the marketing and selling of concert tickets, other events, recordings and fundraising.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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