Mounting Evidence Shows Potential of Social Ecommerce, Contradicting Recent Reports

A new report by Forrester Research and another by the World Federation of Advertisers and research firm Millward Brown proclaim that Facebook will not play a signficant role in the future of ecommerce. As evidence, the reports cite companies who have tried and failed to generate new sales through Facebook, explaining that “eBusiness professionals in retail collectively report little direct or indirect benefit from Facebook”.