Direct Mail Marketing

Poll: Do We Vote to Stay or Leave as ‘Direct Marketers’?

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By Chet Dalzell

Since the advent of email, digital marketing and all the disruption that’s come our way since, how one regards the term “direct marketing” is clearly in question.

Two weeks ago, Marketing EDGE bestowed a Lifetime Achievement Award at its inaugural EDGE Awards event in New York to Lester Wunderman, the data-driven advertising strategist and practitioner who founded the Wunderman agency and first coined the term “direct marketing” in the mid-1960s.

Recently, Mr. Wunderman told 1:1 Magazine:

“I predicted what’s been happening.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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