Pokemon Go's Halloween Event Increased Revenue By 133%
According to data from app store optimization company Sensor Tower, the game's Halloween event was a success.
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To celebrate Halloween, Niantic released the first in-game event in popular mobile game Pokemon Go and, according to data from application store optimization company Sensor Tower, the event was a success.
The event gave users an increased chance of finding “spooky” Pokemon, and it also gave users more Pokemon candy for completing three actions: capturing Pokemon, transferring Pokemon to the professor and walking with their Buddy Pokemon.
According to Sensor Tower, the event, which ran from Oct. 26 through Nov. 1, increased in-app purchase revenue in the game by approximately 133 percent, or 2.3
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