Pokemon Go's Halloween Event Increased Revenue By 133%
According to data from app store optimization company Sensor Tower, the game's Halloween event was a success.
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
To celebrate Halloween, Niantic released the first in-game event in popular mobile game Pokemon Go and, according to data from application store optimization company Sensor Tower, the event was a success.
The event gave users an increased chance of finding “spooky” Pokemon, and it also gave users more Pokemon candy for completing three actions: capturing Pokemon, transferring Pokemon to the professor and walking with their Buddy Pokemon.
According to Sensor Tower, the event, which ran from Oct. 26 through Nov. 1, increased in-app purchase revenue in the game by approximately 133 percent, or 2.3