Pokémon Go to Sell Location Sponsorships
Pokémon Go sponsorships are moving sales, marketers report. Now, on a cost-per-visit basis, marketers can sponsor locations where players catch Pokémon.
The augmented reality app is selling the opportunities in Pokémon Go, which Target Marketing found had 10 million Google Play downloads as of Thursday evening.
“In an interview with the Financial Times, Niantic CEO John Hanke said that ‘sponsored locations’ would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items,” reads
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