PMD Offerpop launches 'Activate,' motivating purchases from user content

Offerpop, a Facebook Preferred Marketing Developer, today announced Activate by Offerpop — a way for marketers to bridge the gap between user-generated content and a purchase. Through Activate, a user sees a gallery of photos generated by other users on Facebook, Instagram, Twitter and Tumblr, and then they’re able to make a purchase of the content pictured.

For instance, a clothing brand could use Activate to spur conversions of outfits fans are wearing. Customers can click through this content to purchase directly from the brand’s website, or to access a promotion or more information.