PlayStation 4 Shoots for a Holiday Blowout to Meet Sales Targets

Has an aggressive TV and digital campaign

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Sony will need a killer holiday season to meet its ambitious target of selling 5 million of its newly released PlayStation 4 consoles by March. And though retail analysts predict consumers might spend less on gifts than last year, Guy Longworth, svp of brand marketing for Sony PlayStation, remains confident that TV spots and social media will create huge buzz and spark sales.

PlayStation last unveiled a console in 2006 prior to the recession. Any concern about the slow recovery impacting sales?

All the research we’ve done is very positive—not to mention our sales have been promising so far.



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