Platform-A Jumps Further Into Social Advertising

Platform-A, the AOL owned advertising network which has the largest reach of any network based on the number of pages their ads are shown on, has announced that they will begin offering social application developers on Facebook and Bebo a guaranteed rate. Platform-A already advertises on AOL Instant Messenger and Bebo but this extends them into third-party applications. This is a similar strategy to Lookery who guarantees 12.5 cent CPMs (cost per thousan impressions) globally and 25 cents in Europe.