Placecast Shopalerts Provides Opt-in Location Based Deals Alerts


Despite what I wrote on February 2010, hyper-local marketing has made its way to the iPhone since then.

Apple Destroyed the Dream of Hyper-local Advertisements in Apps – Opportunity for Android? (Feb. 2010)

TechCrunch reports that Placecast’s Shopalerts service provides retailer and merchant offers and discounts to consumers via their mobile phones.

Placecast Brings Location-Based Shopping Alerts To Retailer Smartphone Apps

The service works with retailer provided apps which sends a message from that business telling the nearby person about any deals or discounts that might be available.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in